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Sit down, relax, and browse through The Café Blog—your source for apartment industry news.

We're constantly scouring the Internet for the most relevant, informative multifamily industry articles and tips we can find to share with our readers. In addition, we're home to exclusive essays and helpful hints from our own Leasing Cafe baristas.

Got an article you think we should post or a topic you think we should cover? We'd love to hear from you! Just click the "CONTACT" link at the top right corner of the page and send us your ideas. And don't forget the Coffee Talk Forum -- post your thoughts and get the discussion flowing with other apartment professionals!


OMA / Ole Scheeren’s “The Interlace” Nabs Inaugural CTBUH Urban Habitat Award

7/15/2014

CTBUH, the organization best known for its Tall Building Awards, has announced the winner of its inaugural Urban Habitat Award: OMA / Ole Scheeren’s The Interlace in Singapore. The jurors, including Studio Gang Architects‘ Jeanne Gang, praised the apartment complex, which includes communal gardens and spaces on the roofs and in between the apartment blocks, for responding to its tropical context and “integrating horizontal and vertical living frameworks.”

CTBUH Jurors also recognized Rogers Stirk Harbour + Partners’ NEO Bankside as a finalist. Read more about the The Interlace and NEO Bankside, after the break.

From the Press Release. The Interlace, a residential tall building project in Singapore, has won the inaugural Urban Habitat award from the Council on Tall Buildings and Urban Habitat (CTBUH).

The Interlace is a 1,040-unit apartment complex consisting of 31 apartment blocks, each six stories tall and 70 meters long, stacked in hexagonal arrangements around eight large-scale, permeable courtyards. The stacking of the volumes creates a topographical phenomenon more reminiscent of a landscape than of a typical building. An extensive network of communal gardens and spaces is interwoven with amenities, providing multiple opportunities for social interaction, leisure and recreation – both on the roofs of, and in between, these stacked horizontal blocks. 

“The Interlace creatively realizes the potential a tropical environment provides for inverting the ‘towers in the park’ typology in favor of the tower as park,” said Awards Jury chair Jeanne Gang, founding principal of Studio Gang Architects. “By integrating horizontal and vertical living frameworks, it becomes much more than the sum of its parts.” 

The CTBUH Urban Habitat Award is newly established this year to recognize that the impact of tall buildings extends far beyond the buildings themselves. The award recognizes significant contributions to the urban realm, in connection with tall buildings. In particular, it highlights projects that demonstrate a positive contribution to the surrounding environment, add to the social sustainability of both their immediate and wider settings, and represent design influenced by context, both environmentally and culturally.

 

See photo and read article at AMAZING NEW ARCHITECTURAL DESIGN


"How to Get Employees to Care as Much as You Do" by John Warrillow

4/7/2014

Outstanding information on how to grow your business and success.

"To build a valuable company you can walk away from—whether by selling it or just to leave for a vacation—requires that you figure out how to get your employees to care as much as you do.

For advice on the matter, I spoke with Ken Blanchard, whose books, including Raving Fans and The One Minute Manager, have sold more than 13 million copies worldwide.

Blanchard, who is about to release a book about Southwest Airlines with president emeritus Colleen Barrett, started our conversation by explaining how Southwest gets employees to care:

Blanchard: Southwest has posted a profit in each of the last 37 years—a time when the entire airline industry in the United States has posted a net loss. They have a truly special culture." READ ARTICLE

 

 

 

 

"Make The Appointment So You Can Make the Sale" by Lori Hammond

2/18/2014

You’re finishing up the notes on a guest card. Your manager asks, “Was that a successful leasing call?” As a trained leasing professional, you start your mental checklist:

You didn’t give a price the first time the prospect asked, “How much is a two bedroom?” You took control of the conversation. You were able to answer all of the prospects questions, using descriptive phrases, and incorporating open ended questions of your own. Your guest card is complete with the prospects contact information. You know how the prospect heard about your property.READ ARTICLE

How to Have a Banner Career in Apartment Operations by Steve Matre

1/22/2014
Apartment property management is becoming an increasingly demanding profession, and those who look to make it a career are being called on to broaden their skill sets considerably. Those who are rising to the top not only are well-versed in operations, maintenance, and leasing, but also have customer service skills, business acumen, and technology expertise. No one knows this better than Steve Matre, Director of Education, Marketing, and Development at Banner Property Management LLC, who sat down with us recently. What follows is our chat: - See more at BANNER.

Incandescent Bulb Phase-Out Myths Debunked

1/15/2014
The New Year is bringing big changes to the lighting industry. The final step of the Energy Independence and Security Act takes effect January 1, 2014, which means that incandescent 40- and 60-watt bulbs can no longer be manufactured. According to Osram Sylvania’s Socket Survey, only four out of ten Americans are aware of these changes. Facility managers have dealt with light phase-outs before, with 100-watt (2012) and 75-watt (2013) bulbs in the past. See tips for dealing with lighting phase outs. READ ARTICLE

How to Read Credit Reports from Each of the Three Bureaus

1/14/2014

by The Rent Rite Directory

Can you say you’re completely confident reading each of the different credit reports with their key codes? If you are, this article can serve as a good training guide for your staff on the differences of each of the three credit bureau’s credit reports. Or in case your tenant screening company says they provide you with credit reports, when in reality they only provide you with credit summaries, these guides and codes will come in handy.  READ ARTICLE

"How To Read A Rent Roll" by John Wilhoit JR

12/2/2013
This book is a great overview for anyone investing, managing or owning multi-family real estate.  The book introduces readers to the elements of a rent roll and essential actions required to validate revenue.  We have noticed some mathematical errors in the book, so please work through your numbers carefully. Overall, it is informative and helpful in learning how to read a rent roll.  Available at AMAZON.

NAA Names Leadership Scholarship, Honors Outgoing Chairman Alexandra Jackiw

11/13/2013

NAA Names Leadership Scholarship, Honors Outgoing Chairman Alexandra Jackiw
The National Apartment Association (NAA) has created a scholarship program for apartment industry minority employees as its way of honoring McKinley managing director of residential client services Alex Jackiw, CAPS, CPM, who is a leader in apartment industry education and career promotion. For More Information Click ALEXANDRA JACKIW SCHOLARSHIP.

 

Don’t Fall Victim to the Fake Apartment Reviews Game from EPMSonline

11/7/2013
In this day and age of social media and online reviews, the temptation to defend your brand - including your apartment community and management group - reputation by posting anonymous (and particularly self-serving) reviews has increased.  Garnter, an independent research firm, estimates up to 15% of online reviews will be fake or paid for by 2014. READ ARTICLE.

Builders Begin Work on More Apartments, Plan Fewer Single Homes

10/21/2013

U.S. developers broke ground on new homes at a faster pace in July. But the rise was all due to apartment construction, which is typically volatile. By contrast, builders began work on fewer single-family homes - the bulk of the market - and sought fewer permits to build them.

Friday's report from the Commerce Department suggests that home building is maintaining its recovery but might be starting to feel the effects of higher mortgage rates. Click HERE to read article.

Ellis Shopping Report Multifamily Industry Benchmark 3rd Quarter 2013

10/18/2013
"Welcome to our Third Quarter 2013 Ellis Shopping Report Multifamily Industry Benchmark. We pride ourselves in providing the most current tools to help you monitor and evaluate on-site sales and marketing effectiveness, as well as to be able to compare your team's performance against others in the multifamily industry. Our goal is to help our customers better understand and manage the lead conversion and resident retention processes - both of which are impacted significantly by the customer's perception of their experience." SEE THE REPORT BY CLICKING HERE.

Why Homeownership Is the Greatest Lie Ever Sold

10/8/2013
About 32% of the overall population live in apartments compared to 67% who own their home, according to the National Multi Housing Council (NMHC).
"The real estate industry has done a great job of persuading us that the American dream starts with homeownership--it's the greatest lie ever sold," said Patrick Bet-David, author of Doing the Impossible (Tico, 2012). "Hundreds of thousands of families are going through the pain and struggle of trying to not miss their next mortgage payment simply, because they purchased a home prematurely." READ MORE

20 Easy Ways to Ask For Your Customer's Email Address

9/27/2013
Putting together the greatest email campaign ever doesn’t do you any good unless your emails are being seen by the right people. Building an email list is critical to your marketing efforts, but not every customer – or prospect – is always thrilled to give out their email address...For the 20 Ways, CLICK HERE!

Stay connected to your rental community with ResidentBuddy.com.

9/23/2013

Resident Buddy is the simplest way to stay connected to your rental community.

(Press the monitor to watch the tour.)

5 Keys to Unlock Effective Leasing Conversations

9/18/2013

Are your leasing professionals drowning potential residents with facts, figures, and product information? So much so that your customers feel like they need to carry a can of “leasing professional repellent”? Then you want to learn these five keys to unlock effective leasing conversations.

Pretty much anyone can memorize sales techniques and strategies, and if you focus on doing only that, then you’ll quickly get lost in the crowd. There are a lot of leasing professionals out there doing the same thing—dancing together to the same music: “check off the list and close the sale”...READ FULL ARTICLE

5 Ways to Keep Your 5-Star Leasing Consultant

8/23/2013

By EPMSonline

When a company is fortunate enough to add a super star leasing consultant to their team, they need to make sure they keep that stellar employee for many years to come! With new communities popping up all over town and a plethora of management companies they can choose to work for, you need to make sure that YOUR company stands out in order to retain the best leasing staff.

One of the largest unknown costs to a company is employee turnover. The Center for American Progress estimated in 2012 that it costs on average $4,500 – $10,000 to replace an employee once recruiting, interviewing, hiring, training, and reduced productivity were all considered.

So how does a company go about retaining their Super Star leasing consultants?

Here are 5 ways to keep your 5-star leasing consultant...READ MORE

How To Use Google Forms To Create Your Own Self-Grading Quiz

8/14/2013
Are you a teacher or trainer? Someone involved in a hiring process? Do you need to check somehow that other people have the skills or knowledge that you expect them to? Well, you're going to love what you can do using Google Forms. You can create a self-grading test for whatever your purposes are. That's powerful!  Click HERE to find out more.

7 Thoughtful and Creative Ways to Say Thank You

8/9/2013

by EPMSonline

When a customer visits your apartment, reviews your community online, or recommends you to a friend, these occasions all call for a remarkable thank you. No one wants to send that boring follow-up email that is so bland it could potentially discredit the sincere gratitude you intended.

And if you don’t want to send it, I promise you the recipient doesn’t want to read it.  Don’t spoil your customer’s “You’ve Got Mail” moment with a snoozefest of a message...toRead More, CLICK HERE

U.S. Adults Now Spending More Time on Digital Devices Than Watching TV

8/5/2013
By Cotton Delo

American adults this year will for the first time spend more time each day using digital media than watching TV, according to a new report by eMarketer.

Adults in the U.S. are averaging five hours and nine minutes daily with digital media, up from four hours and 31 minutes last year and three hours and 50 minutes in 2011. The amount of time they spend watching TV has essentially stayed flat in that time period. It was pegged at four hours and 31 minutes this year, down slightly from four hours and 38 minutes in 2012...to Read More, CLICK HERE

Cracking Today's Digital Natives: 5 Things to Keep in Mind When Marketing to Millennials

8/1/2013
By Allison Jordan, Intern, Zócalo Group

Millennials have presented marketers with an interesting challenge. Generation Y operates in a completely new way, in part because of the highly digital world we grew up in. Millennials not only purchase goods differently, but consume media, advertisements, and WOM recommendations differently as well. We value self-expression and creativity while being tech-savvy and open minded. Millennials possess an optimistic outlook and truly believe that we can change the world.

In a media-filled world where there are promotional materials bombarding an already desensitized generation, how does a company break through? By listening and really getting to know their target audience. More than any other generation, millennials value relationships with brands that are authentic and have a one-on-one feel. Here are five key insights to remember before ever entering a strategy meeting...CLICK HERE

Facebook Is Going To Let You Embed Your Posts Across The Internet, But There's A Catch

8/1/2013

By Kevin Smith

Facebook announced today that you'll be allowed to embed posts — like status updates, posts with hashtags, and videos— to other sites on the Internet.

AllThingsD's Mike Issac offers this interesting perspective explaining the purpose behind Facebook's new embedded posts:

The point is this: Having the world’s largest “private” social network is certainly a powerful thing. But Facebook wants to edge in on the real-time nature of Twitter’s network, pushing Facebook content out to other sites and thereby increasing distribution and the reach of a global conversation...READ ARTICLE

Ellis Shopping Report Multifamily Industry Benchmark 2nd Quarter 2014

7/15/2014

Welcome to the Second Quarter 2014 Ellis Shopping Report Multifamily Industry Benchmark. Our team continues to deliver the most current and effective tools to help you monitor and evaluate on-site sales and marketing effectiveness, as well as to be able to compare your team’s performance against others in the industry. As your partner, we strive to help you better understand and manage the lead conversion and resident retention processes. The importance of the customer’s perception of their experience with your team and product cannot be ignored. Perceived value as defined by customers creates loyal customer relationships, and customer loyalty is the best predictor of your subsequent strength and growth potential.

For 2014, we are focusing on leasing training for our Benchmark letter.

1st Quarter: The Generational Divide and Leasing Training
2nd Quarter: Does Leasing Training Need to Change?
3rd Quarter: Overcoming Leasing Training Obstacles
4th Quarter: Leasing Training Today and Tomorrow

Last quarter we tackled the topic, “The Generational Divide and Leasing Training.” We concluded with the proven fact that generational values often collide when members of different generations work together. Different generations often have different work values, different perceptions of authority, different responses to training methods, and different views about what is important in life in general. If cross-generation managers and trainers are not prepared for these differences, it can create conflict, poor performance, low morale in the leasing office, and challenges in the training room.

This quarter we respond to the question, “Does Leasing Training Need to Change?” Technique has always been the foundation of most sales training programs, yet it has become more of a challenge to teach the emotional piece – how to connect with customers. Throw Generation Y into the equation, who by 2020 will represent a full 40% of the total working population, and the question becomes a very valid one. The what, when, where, and how are at the forefront of many trainers’ minds today. The trends are changing and shifting quickly. How will your company adapt your training and prepare your employees to successfully compete in this new “experience economy”? Join us as we provide some insight on this topic at the end of this letter.  READ FULL ARTICLE

Assessing Your Leadership Skills from IREM - Institute of Real Estate Management

7/2/2014
Effective leaders influence their co-workers behavior and work in a way that increases confidence, effectiveness, and productivity, and ultimately increases the company's profitability. How effective are your leadership skills? Learn more and complete leadership skills self-assessments to see how efficient and effective you are as a leader. Then, create an action plan to develop as a leader. SEE What is Leadership

"7 Genius Hacks Every Apartment Dweller Should Know" by Cristina Cheatwood

6/26/2014
Everyone loves secret hacks that can make life easier. Chances are you have a few things lying around in your apartment that could make things like organization and cleaning a breeze.

Make the most of your small space with these creative apartment hacks that will have you saying, "Why didn't I think of that?!"

1. Velcro remotes to your coffee table. Things tend to clutter on the coffee table, and chances are you may have more than one remote. Just stick adhesive velcro dots to the backs of your remotes and to the sides of your coffee table. Now you can keep remotes off your table and stowed away. You could also velcro remotes to your nightstand in your bedroom. 

READ THE FULL ARTICLE HERE.

"15 Cities Where Renting Rules" by Catherine Sherman

6/6/2014

As a renter, it's easy to feel pressure to buy. Owning a home means you can start building equity and cash in on tax breaks. But in some parts of the country, it can take quite awhile to break even on a home purchase, making it more financially advantageous to rent for a few years.

Based on Zillow's breakeven horizon - the number of years it takes before owning a home makes more financial sense than renting the same home - here are the top 15 cities where renting rules. 

READ THE FULL ARTICLE HERE

"10 Reasons It's Better to Be a Renter" by Niccole Schreck

6/4/2014
For decades, it was drilled into the heads of many Americans that renting makes you a second-class citizen. You only rent temporarily until you can move up in the world and achieve the American dream by purchasing a home -- but those days may be behind us.

About three in five adults believe renters can be just as successful as homeowners at achieving the American Dream, and more than half believe buying a home has become less appealing in recent years, according to a 2013 survey of more than 1,400 people by research firm Hart Research Associates.

While owning a home may be an aspiration for many Americans, it's often just less expensive and more convenient to be a renter. Here are 10 examples: READ ARTICLE

"Turning Up the Heat on Fair Housing Education" by Sondrah Laden, Grace Hill, Inc.

6/3/2014

The Federal Fair Housing Act (FHA), as most multifamily professionals understand, serves to protect the rights of all individuals and prohibit discrimination when seeking, securing and residing in housing. The Americans with Disabilities Act (ADA) protects people with disabilities in a similar manner. Multifamily professionals whose employers provide consistent and thorough training also understand that fair housing laws go beyond federal laws and often include additionally protected classes at the state or local level. They also understand that ignoring the ADA makes their company vulnerable to allegations of discrimination.

If the law is clear, why are there so many discrimination claims?

While numerous claims of discrimination continue to surface throughout our industry–in 2011, there were more than 27,000 complaints of fair housing discrimination according to multiple federal authorities–most multifamily professionals do not intentionally discriminate. Rather, discrimination lawsuits happen, in many cases, because people make honest mistakes.

It’s not just small businesses who goof; even big companies are known to falter when it comes to these laws. In fact, despite spending millions of dollars on the Fair Housing Accessibility FIRST program to train architects and builders about fair housing responsibilities, the National Fair Housing Alliance recently reported that “developers continue to design and construct obviously inaccessible apartment buildings that do not meet the Fair Housing Act’s standards.”

Is it logical that a developer would spend tens of millions of dollars to knowingly build a community that violates ADA requirements, especially considering violations not only damage reputations but also require a significant amount of time and money to repair? No, of course not. Construction design flaws, such as incorrect thresholds, inaccessible outlets, narrow doorways or lack of reinforcement in bathroom walls to support bars, are most often recognized as unfortunate errors, not intentional attempts to prohibit people with disabilities from enjoying an apartment home. They’re mistakes–plain and simple.

In another way, instances exist where good sales skills can be misinterpreted as discrimination and result in another form of claim. An example of this may occur in relation to a simple rent premium on an apartment for features or upgrades that are not clearly communicated to prospective residents or testers. For instance, if a consultant shows a tester an apartment with new grey carpet to complement the furniture the tester described and the rent is $10 more per month than another apartment without new carpet, issues can surface if the cost difference is not clearly communicated. While the leasing consultant was simply trying to help the prospective resident find an apartment that would best meet their wants, the increased rent may be misinterpreted if the tester is a member of a protected class. In this instance, it would be important to fully explain why the premium was applied. Otherwise, it could seem as if the protected class tester was quoted higher rent. Documentation and awareness are the keys to avoiding these types of mistakes.

How can these mistakes be avoided?

To avoid costly fair housing mistakes at your community, turn up the heat on your fair housing education through training, heightened awareness, and increased dialogue.

First, everyone who interacts with customers must be trained on the importance of these laws and the impact violations can have on a community. That means education is crucial for all client-facing employees, including leasing, management, and maintenance personnel. If they talk to the public, they need to be trained. Furthermore, if your company is involved in construction and development, anyone working on that side of the business should become intimately familiar with ADA requirements to ensure the housing you build is accessible to people with disabilities.

Second, increase your awareness of discrimination cases occurring both in your area and throughout the country. It’s important to keep your eyes and ears open and tune in to current events and developments that are unfolding around you. Fair housing testers sometimes conduct a similar type of test at multiple communities. For example, the National Fair Housing Alliance filed charges against the owners of three apartment communities in South Carolina alleging discrimination against prospective residents who are deaf or hard of hearing. The January 2014 charges were filed as a result of a national undercover investigation involving apartment communities in cities including Charleston, SC, Savannah, GA, Atlanta, GA, and Austin, TX. The charges cited instances involving repeated call hang-ups and contradictory information when the undercover investigators called numerous apartment properties using relay service to speak. You can learn more about this case here:

http://goo.gl/WE6CZC

This example case illustrates that what happens to your neighbor today—whether across town or across the nation—could happen at your community tomorrow. Watch local and national news sources, set up Google alerts to funnel relevant news directly to you, and address events like this with your team so that everyone in your workplace is informed and prepared.

Third, talk with your teams about discrimination prevention. Fair housing awareness shouldn’t be just an annual event. It should be an ongoing topic of conversation around your workplace. This type of ongoing dialogue can ensure that these issues remain at the forefront of all team members’ minds which, in turn, will help your company keep its commitment to upholding the Fair Housing Act and Americans with Disabilities Act and providing equal housing opportunities for all residents and prospective residents who meet your qualifications and choose to live in your community. If you hold recurring staff meetings, for instance, make anti-discrimination one of your regular discussion points. Share fair housing news items. Remind associates of your commitment to serving all residents in a fair, equal, and consistent manner. You could also use these meetings as an opportunity for a Question and Answer session on tricky or confusing customer service situations that could arise, and help prepare your teams to respond appropriately. Here are some examples of such discussion questions:

Q: When should you discuss the pet policies with a prospective resident who has stated that they will be bringing a service animal when they move in?

A: Never, because a service animal is not a pet and therefore is not subject to your pet policies. Your pet policies would warrant discussion only if this customer has additional animals that are pets.
1.A couple inquires about renting at your community. The woman is visibly pregnant. When considering your occupancy guidelines, how many people do you consider this household to consist of?
2.The ‘familial status’ protected class of the Fair Housing Act dictates that you do not take a woman’s pregnancy into consideration when determining household size. Therefore, this household consists of two people. Do not ask questions regarding when the baby is due or whether the child will reside with them.
3.A prospective resident who uses a wheelchair has asked about your available two-bedroom apartment homes. All of your available homes are on the second floor. What do you tell them?
4.Provide the same leasing information for this customer as you would for any prospect, regardless of disability. Tell them the location of all available apartment homes and let them decide if any meet their needs.
5.A phone call comes in and the caller identifies himself as a TTDY or relay operator. What is that? And what do you do?
6.A TTDY operator assists hearing-impaired individuals with phone calls. Follow the operator’s instructions and answer their questions. Conducting a conversation with a TTDY operator can be a bit disconcerting if you’ve never done it; you might share this clip with your teams to help them prepare: http://www.youtube.com/watch?v=3hMj8Y0EFlc .

READ ARTICLE

"Why Rent Control Hurts" from Prager University

5/28/2014
Why Rent Control Hurts

Using Your Reviews as a Marketing Tool

5/15/2014
84% of millenials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment search process. Prospects don’t choose an apartment without reading apartment reviews. And in some cases, they prioritize strong reviews over everything else, including price.

This means you should be using your reviews as a  marketing tool.
Reviews are the new form of advertising. Traditional advertising now has a much smaller role in customer influence. Why? Because the customer experience is no longer our story to package up and present. It’s our residents’ story to organically share.

READ ARTICLE...

"Mentoring New Talent" by Keith Loria MHNOnline

5/5/2014

With the multifamily industry expanding every year, finding strong applicants to fill positions can sometimes be hard. That’s why many companies look to colleges and universities to find interns so that they can have help during the summer.

Rosemary Carucci Goss, Ph.D. Virginia Tech, is a board professor for the property management program at the school and oversees the career fair. It’s here that most students find their internships.

“All students in our program are required to do an internship in the multifamily area,” she says. “The industry is so hungry for good talent that they’ll hire one of our students for a summer work experience even without coursework. They do one internship for credit, report to me, get evaluated, and then they do a [written] report and evaluate their experience with an oral report and PowerPoint presentation when they return.”

Interns must also keep a journal for 160 hours tracking their internship experience.

“From a company perspective, we ask them to treat our students as they would a regular employee and give them a myriad of property management experiences,” Goss says. “We want them to have exposure to everything. The companies that have the most specific internship and gives the student the most variety tend to be the companies the students are attracted to the most.”  READ ARTICLE

"What to do when work is overwhelming" by Terry Brock

5/1/2014
Perhaps you can relate to this. The other day I woke up and headed into what was supposed to be a normal day — a couple of phone calls, an article to write, some Google+ Hangouts, and a few Skype video calls. Nothing out of the ordinary.

Then suddenly, as if the Gotcha' gods were plotting against me, one crisis after another emerged. The printer didn't work (ugh!), Google+ Hangouts had some challenges, a once-firm contract evaporated due to no fault of my own. In no time I didn't know how I was going to get through it all. Can you relate to this?

In short, I felt overwhelmed.

Whoa, Nellie! It seems that in today's world somebody turned on the firehose of stuff to do and pointed it right at us with full power! If you're like so many of us entrepreneurs, you know there is an increasing tide of information. It is easy to become overwhelmed with too much to digest and we regularly experience what Air Force pilots call “task saturation.”

As entrepreneurs today, we have to juggle many balls, or wear a lot of hats, or — well, pick your own colorful metaphor! We are swamped!

So, how do we make sense of it all and get a handle on what to do? How do you as a busy professional “overcome overwhelmed?” How do you get over that gnawing sense of “I just can't get all of this stuff done even though I'm working 36 hours each day!” kind of feeling?

Here are some steps that have worked for others and how you can implement them to “overcome overwhelmed” in your own life. READ ARTICLE

Ellis Multifamily Industry Benchmark 1st Quarter 2014

4/16/2014

We are pleased to present the First Quarter 2014 Ellis Multifamily Industry Benchmark. We are proud to be your partner and strive to help you better understand and manage the lead conversion and resident retention processes. Our team continues to deliver the most current tools to help you monitor and evaluate on-site sales and marketing effectiveness, as well as to be able to compare your team’s performance against others in the industry. The importance of the customer’s perception of their experience with your team and product cannot be ignored. This perception determines the true value to the customer related to the problem he needs to solve or aspirations she wants to fulfill.

As you reflect on the accomplishments of last year and begin to tackle the challenges of the New Year, we hope that you will find value in our 2014 topics which revolve around leasing training,

1st Quarter: The Generational Divide and Leasing Training
2nd Quarter: Does Leasing Training Need to Change?... READ ARTICLE

"Driving Action and Innovation at the Seriously Easy-Going Community" by Maria Lawson of Ellis Partners

4/14/2014

In the past, many apartment communities have been able to survive even with very limited amounts of innovation. They focused on providing quality products and services, and simply updated them to a level that maintained their competitiveness in the market.

Today, customer expectations are placing more demands on company innovation. They are used to products that continually advance and make their life easier and they don’t expect any less from your team and community. If you are not up for the challenge, they can always go somewhere else.

Innovation is one of the main ways to distinguish your product and services from the competition. If you can’t compete on price, you’ll need innovative products and ideas to make your community stand out from the crowd. READ ARTICLE

"50 Social Media Habits You Can Stop Doing Now" by Ann Handley

2/25/2014
"Google doesn't really have an algorithm to degrade content when it's no longer good advice," says David Spark, the founder of Spark Media Solutions, a writer, and a podcaster.

That means lots of bad advice continues to rank on Google search results.

A few years ago, for example, I advocated following back everyone who followed you or your brand on Twitter. Given the growth of spambots and proliferation of robo-DMs and increasing decibel of noise on social media, I now take a more nuanced approach.

Similarly, three years ago David wrote a white paper, "How to #Trend on Twitter," in which he suggested repeatedly asking followers for retweets. "This is now officially horrible advice," he said recently in a Q&A. "While we want to help our friends out, doing so repeatedly, like asking your friends to help you move, becomes a nuisance and is in no way a form of engagement."

The realization that bad advice continues to badly influence online behavior inspired David to publish the ebook Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend." He surveyed 56 social media industry influencers (including me) and asked us one question: READ ARTICLE

All Facebook Image Dimensions: Timeline, Posts, Ads by Jon Loomer

1/23/2014
Very helpful info graphic for posting in various places on Facebook.  READ ARTICLE

YELP critics must be identified, court rules in online landscape altering decision

1/21/2014
In a decision that could reshape the rules for online consumer reviews, a Virginia court has ruled that the popular website Yelp must turn over the names of seven reviewers who anonymously criticized a prominent local carpet cleaning business. READ ARTICLE

Ellis Fourth Quarter 2013 Benchmark Report

1/16/2014
"Welcome to the Fourth Quarter 2013 Ellis Shopping Report Multifamily Industry Benchmark. We are proud to be your partner and strive to help you better understand and manage the lead conversion and resident retention processes. Our team continues to  provide you with the most current and effective tools to help you monitor and evaluate on-site sales and marketing effectiveness, as well as to be able to compare your team’s performance against others in the industry. The importance of the customer’s perception of their experience with your team and product cannot be ignored. This perception determines the true value to the customer related to the problem he needs to solve or aspirations she wants to fulfill." READ SURVEY

Fewer single people are buying their own home

1/9/2014

When it comes to home buying, fewer people are going it alone.

The percentage of homes purchased by single buyers across the country has fallen 10 percentage points since 2006, according to Redfin, a national real estate company. The drop comes despite an increase in the number of people who live alone. READ ARTICLE

 

 

8 Threats to Apartment Owners in 2014 by Les Shaver

1/6/2014

As the rest of the economy has foundered, apartment owners have surged coming out of the recession. But the good times might not last forever. Here are eight things that could wreck their joyride.

1. Fannie Mae and Freddie Mac


It’s been more than five years since the speculation about Fannie Mae and Freddie Mac started, yet they remain a vital source of liquidity in the sector, especially in secondary and tertiary markets (where other lenders are less likely to go). “Fannie and Freddie are the most dominant lending sources in our industry,” says John Sebree, director of Calabasas, Calif.–based Marcus & Millichap’s National Multi-Housing Group. “If that is changed, it will have an effect on our values and our ability to finance properties.”

2. Unemployment


The apartment sector has seen great rent growth over the past few years without its customers enjoying real income growth. If the sector wants to continue to grow, employment, and wages, must increase. And, if things regress, the industry will suffer. “You put unemployment and the economy in the macro bucket,” says Dan Fasulo, managing director at New York–based Real Capital Analytics. “They’ll be hovering above everything we do and directly impacting values.”  CLICK HERE TO READ THE ARTICLE.

Sales Strengthening in US Multifamily

11/5/2013
Sales volumes for multifamily properties in the U.S. jumped 47 percent during the third quarter after a relatively slow second quarter, led by activity in western markets.

Third quarter, national sales volumes for multifamily property reached $25 billion, according to Jones Lang LaSalle. 

"Several factors -- such as the 'housing hangover,' the rise in household formation and population growth within two key renter demographics (Echo Boomers and empty nesters) -- continue to support robust demand for rental apartments," Brady Titcomb, research manager, multifamily, for JLL, said in the report...FULL ARTICLE HERE