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Sit down, relax, and browse through The Café Blog—your source for apartment industry news.

We're constantly scouring the Internet for the most relevant, informative multifamily industry articles and tips we can find to share with our readers. In addition, we're home to exclusive essays and helpful hints from our own Leasing Cafe baristas.

Got an article you think we should post or a topic you think we should cover? We'd love to hear from you! Just click the "CONTACT" link at the top right corner of the page and send us your ideas. And don't forget the Coffee Talk Forum -- post your thoughts and get the discussion flowing with other apartment professionals!


Ellis Partners Presents Rommel Anacan on Power Words and Phrases in Sales

1/2/2019

Join in another great, FREE webinar from Ellis Partners in Management Solutions.

January 10, 2019 1:00 PM - 1: 30 PM CT

Sales professionals, your words are powerful! What you say and how you say it is often the difference between making or losing the sale. Sell with confidence and help your customers choose the perfect home by using these power words and phrases in your sales presentations.

CLICK TO REGISTER

Multifamily Insiders Webinar Wednesday 11/7/2018

11/5/2018

Legit Leadership: 10 Leadership Macks in 60 minutes:

John Maxwell said it best, "Everything rises and falls with leadership!" If you look at a high-performance team you'll probably find a high-performance leader; if you see a low-performing team, the odds are that there is a low-performing leader. Want more proof that leadership is crucial? Register HERE

FREE Webinar From Ellis Partners in Management Solutions

12/3/2018

AVOIDING THE SIX COMMON MISTAKES SALES PROFESSIONALS MAKE

December 13 at 1:00 PM Central Time 

Reserve your seat now to hear Rommel Anacan on this vital topic. Every day, sales and leasing professionals make common mistakes that get in the way of making the sale! The hard part is you may not even know you're doing the very things that are making it harder to close the deal. REGISTER HERE

Third Quarter 2018 Benchmark Results for Mystery Shops and Resident Surveys Executive Summary from ELLIS

11/13/2018
For more than three decades, Ellis, Partners in Management Solutions has specialized in helping the multifamily industry achieve their business goals. We offer a turn-key integrated customer experience program, backed by our outstanding customer service, sophisticated technology, and ethical business practices. Today, our mystery shops, resident surveys, and training are resources that can be used independently to address specific needs or together for ongoing employee performance optimization. DOWNLOAD REPORT

Here’s Just How Powerful the Right Product Recommendations Are…from Marketing Charts

8/24/2018

Product recommendations that don’t generate any engagement from a site visitor may as well not exist – as they don’t have any real impact. But the right recommendations? Well they result in significant boosts to purchase rates, average order values and even return session purchase rates, according to Monetate’s latest Ecommerce Quarterly report [download page].

To arrive at its conclusions, Monetate analyzed more than 700 million e-commerce sessions, analyzing the impact that the right product recommendation can have on the customer experience and short-term conversions. (What’s the “right” product recommendation? It’s one that inspires some form of engagement, whether that’s a click, an add-to-cart or something further.)

Even merely a click on a recommended product is associated with higher performance. Here are some of the uplifts tied to a click on a recommended product, as opposed to just an impression:

A 70% higher purchase rate within the session;
A 20% higher likelihood of returning for a follow-up session; and
A 55% higher purchase rate in a return session.
As such, the right product recommendation doesn’t only boost conversion rates, it also generates further on-site engagement in follow-up sessions.

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