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Sit down, relax, and browse through The Café Blog—your source for apartment industry news.

We're constantly scouring the Internet for the most relevant, informative multifamily industry articles and tips we can find to share with our readers. In addition, we're home to exclusive essays and helpful hints from our own Leasing Cafe baristas.

Got an article you think we should post or a topic you think we should cover? We'd love to hear from you! Just click the "CONTACT" link at the top right corner of the page and send us your ideas. And don't forget the Coffee Talk Forum -- post your thoughts and get the discussion flowing with other apartment professionals!

Ellis Partners Presents Rommel Anacan on Power Words and Phrases in Sales


Join in another great, FREE webinar from Ellis Partners in Management Solutions.

January 10, 2019 1:00 PM - 1: 30 PM CT

Sales professionals, your words are powerful! What you say and how you say it is often the difference between making or losing the sale. Sell with confidence and help your customers choose the perfect home by using these power words and phrases in your sales presentations.


Multifamily Insiders Webinar Wednesday 11/7/2018


Legit Leadership: 10 Leadership Macks in 60 minutes:

John Maxwell said it best, "Everything rises and falls with leadership!" If you look at a high-performance team you'll probably find a high-performance leader; if you see a low-performing team, the odds are that there is a low-performing leader. Want more proof that leadership is crucial? Register HERE

FREE Webinar From Ellis Partners in Management Solutions



December 13 at 1:00 PM Central Time 

Reserve your seat now to hear Rommel Anacan on this vital topic. Every day, sales and leasing professionals make common mistakes that get in the way of making the sale! The hard part is you may not even know you're doing the very things that are making it harder to close the deal. REGISTER HERE

Third Quarter 2018 Benchmark Results for Mystery Shops and Resident Surveys Executive Summary from ELLIS

For more than three decades, Ellis, Partners in Management Solutions has specialized in helping the multifamily industry achieve their business goals. We offer a turn-key integrated customer experience program, backed by our outstanding customer service, sophisticated technology, and ethical business practices. Today, our mystery shops, resident surveys, and training are resources that can be used independently to address specific needs or together for ongoing employee performance optimization. DOWNLOAD REPORT

Here’s Just How Powerful the Right Product Recommendations Are…from Marketing Charts


Product recommendations that don’t generate any engagement from a site visitor may as well not exist – as they don’t have any real impact. But the right recommendations? Well they result in significant boosts to purchase rates, average order values and even return session purchase rates, according to Monetate’s latest Ecommerce Quarterly report [download page].

To arrive at its conclusions, Monetate analyzed more than 700 million e-commerce sessions, analyzing the impact that the right product recommendation can have on the customer experience and short-term conversions. (What’s the “right” product recommendation? It’s one that inspires some form of engagement, whether that’s a click, an add-to-cart or something further.)

Even merely a click on a recommended product is associated with higher performance. Here are some of the uplifts tied to a click on a recommended product, as opposed to just an impression:

A 70% higher purchase rate within the session;
A 20% higher likelihood of returning for a follow-up session; and
A 55% higher purchase rate in a return session.
As such, the right product recommendation doesn’t only boost conversion rates, it also generates further on-site engagement in follow-up sessions.


Best Online Reputations of Top 50 Management Companies Announced

The Online Reputation of the 2018 NMHC 50 Managers: Who Ranks in the Top 10?
The Bozzuto Group takes top honors for the fourth year in a row, with an ORA of 80.76.
By Joseph Batdorf
In the recently released 2018 NMHC 50 Largest Apartment Managers ranking, we learn which property management companies have grown in terms of size, but how have these firms performed with regard to their online reputation?

The April ORA Power Ranking features the top 10 of the NMHC 50 managers by online reputation. (To view last year’s ORA list, visit 2017 Top 10 Managers of NMHC Top 50.) READ ARTICLE

Time Management Leadership for Pros by Tara Carter


VISIT INFUSE INTERVIEWS and hear Tara Carter, President of Dodson Properties speak on time management techniques, hosted by Leslie Mizerak, Executive Coach and Leadership Facilitator.

Time management can still be a challenge for many managers, even in light of sophisticated software tools. Ms. Carter shares helpful insights gained through a history of management expertise on how to manage your time and help those around you manage theirs. 



IREM: Your Four-Legged Friends and The Fair Housing Act

The Fair Housing Act (FHA) prohibits landlords from discriminating based on disability, race, color, national origin, religion, sex and familial status. The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in employment, transportation, public accommodations, communications and state and local government activities.

Both laws contain provisions which address the use of service or companion animals by people with disabilities. While the FHA covers nearly all types of housing, some types of housing, such as public housing, are covered by both laws. Landlords and property managers are required to make a “reasonable accommodation” for both service and emotional support animals. READ ARTICLE